A superb open-air arranged by Vkontakte social network in close vicinity to the Gulf of Finland – in the park of the 300th anniversary of St. Petersburg - was in the spotlight last weekend.

All Fest guests could find an activity to their liking at sixteen entertainment venues: master classes for food lovers, parkour and skateboarding for the supporters of extremal sports, meetings with successful businessmen for first-time entrepreneurs, exhibition of collectors’ automobiles for beauty connoisseurs and even educational lectures on contemporary art.

This real paradise for fashion-crazed people created an online store within the framework of the event. The largest Russian online clothing retailer has transferred its store from virtual reality into the real world for two days. The visitors of the show rooms had an opportunity to select, try on, order as well as get clothes and shoes by RiverIsland, Modis, LostInk in festive style in no time.

Nevertheless, a lecture hall which hosted the specialists of fashion industry became the major event of the weekend in the “Fashion and Beauty” area.

Radio Guide Company presented its radio equipment intended for listening the lectures of professional shoppers.

Natalya Vershinina dwelled on going shopping with a stylist. Anastasia Povoroznyuk, a fashion reviewer, highlighted the recent fashion trends. 

Igor Andreev, the editor of SNC magazine, shared the secrets of men’s style. Darya Shebina, the Director of SKY models modeling agency, revealed the secrets of visual correction by means of the proper clothing silhouette.

The lecture hall has also drawn bloggers’ attention: Tina Rybakova, Katya Klein, Lena Sheydlina, Yana Kryukova, Liza Gusevskaya gave tips on time management for stylish moms, selection of garments adjusted to the figure, transformation of the day-time image into an evening one and the rules of posing for stunning pictures.